From Problem Solvers to Storytellers: Tailoring Your Approach for Impact

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Hello, everyone, everywhere.

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Pastor Bob Thibodeau here.

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Welcome to the Faith Based Business podcast.

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Today, we're so blessed you're joining us.

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We continue our study about the Kingdompreneurs business blueprint.

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Amen.

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And we'll be talking about our foundations for success.

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And as kingdompreneurs, our success, folks, isn't measured solely by profit, but by the lives that we impact.

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And to create meaningful change, we first have have to understand who we are called to serve.

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Amen.

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Knowing your audience is like having a roadmap that helps you to speak directly to their needs, to build trust, to deliver value.

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Without clarity on who it is we're, we're talking to, I mean, even the best ideas can fail to resonate.

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Amen.

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That's why today I'm going to share the screen.

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We'll get started here.

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That's why today we're going to be talking about the importance of knowing your audience.

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Amen.

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And when Jesus ministered, he tailored his message to each person's circumstances, whether it was the woman at the well or Nicodemus under the darkness of night, or in the same way, you know, we need to recognize the unique needs of our audience and connect them authentically, effectively, right where they're at.

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Amen.

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So the question is, understanding your audience will allow you to craft your messages that speak directly to their hearts.

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When you know who you're serving, your words, your actions, your offerings will all align with their needs and preferences.

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Amen.

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And that makes your impact far, far greater.

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Remember, we're marketers trying to meet a need in order to help people fill that need.

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At the same time, though, we need to make sure that we are providing for our own needs through the sales and all that at the same time.

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Amen.

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So first you need to identify your audience.

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In business, we really can classify our audience into basically one of two groups, which I call the problem solvers versus the storytellers.

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You may have different names for them, but that's what I'll use here.

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Amen.

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And begin by categorizing your audience into one of the two groups.

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Problem solvers.

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They seek practical solutions to specific problems.

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They probably need step by step guidance or they need to see tangible outcomes.

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While the storytellers, they're looking for connection and inspiration.

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You know, they may resonate with, with emotional narratives and shared experiences and things like that.

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So you need to write down what drives your audience, the one, the audience you're speaking to, what keeps them awake at night, what excites them, and what do they hope to Achieve and make sure that you refer to this information that you're writing down whenever you're designing a new product or a service for your audience.

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Okay?

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Now, each particular group will only respond to messages that.

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That meet their needs.

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Amen.

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So you need to implement.

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Implement some kind of personal messaging, because once you identify your audience type, you need to craft messages that address their specific pain points, their desires.

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You also will need to use empathy and connection.

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What does that mean?

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Well, you need to use language that.

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That shows you understand their struggles, you care about their outcomes.

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For problem solvers, this could mean presenting clear solutions.

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For storytellers, it might mean sharing personable or relatable stories to them.

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I mean, you.

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You then need to implement it in a way that you can test and refine as you go.

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Okay?

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Try different approaches.

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Try to observe which resonates more deeply and with which group.

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Okay.

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Engage your audience.

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You need to engage your audience through polls and.

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And surveys and feedback that.

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That will allow you to refine your messages even further.

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And by doing that, you'll be able to build trust through understanding.

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And that's important.

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Remember we talked about trust last time?

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Because you need to show them you're listening to what they're saying.

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You are understanding.

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You're receiving the feedback, you're understanding it, you're.

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You're rationalizing, you're putting it together, and then you're coming back and helping them.

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Acknowledge the feedback you receive.

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Incorporate into your.

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Your offerings, existing offerings, future offerings.

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When people feel heard, when they believe you're listening to them, that's when they're more likely to trust you.

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Amen.

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And you have to offer value first, whether it's a free resource.

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There's a lot of value in free resources.

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Do not be afraid to try and use free resources and building your audience.

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Right?

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But you know, whether it's a free resource or insightful content or a helpful tip, right?

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Provide value up front, because this helps build the goodwill and demonstrates your commitment to serving them.

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Just don't go straight.

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You know, every time they see you come and say, oh, man, what's he gonna try me and sell me this time?

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Right?

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You don't want to be that type of person.

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You want to be the type where they're gonna talk and say, hey, man, how you doing?

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How's the family and all that.

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How's the job?

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Well, everything's going good.

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You know, the one problem I got, though, is trying to figure out how to do this.

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I got something to give you.

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I got a checklist that'll go over that.

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Yeah, I'll just give it to you.

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I'll email it to you later.

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You know, something like that.

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You didn't ask for any sale, but what are you doing?

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You're providing value upfront, meeting the need.

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They told you they're having this issue.

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You got something that'll help them figure it out.

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You just gave it to brother Bob.

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I'm trying to make money on this deal here, you know, I just can't be giving away my stuff.

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Give it away.

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Tell them to give you a testimony.

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If it works, take that testimony, put it into your marketing materials that shows it works.

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I mean there's, and I mean that, that's, there's all sorts of ideas on that, Praise God.

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But you need to show consistency over time.

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Trust is not built overnight, folks.

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You need to con.

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Be consistently delivering on your promises for number one, number.

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Okay.

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You will find this strengthens the relationship between you and your audience and your intended market.

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You'll demonstrate this is not just a one off or a seasonable approach, is not some kind of promotion where you're going to give it away.

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You need to be consistent in this at all times.

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You know, if, if.

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Take for example, on our website, I got free resources on our website right on the front page.

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Take them.

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You know, I don't just do it when I'm trying to sell him something.

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Now, there are different things that we will offer to help promote that kind of training, but a lot of the free resources we have are right up front on our website, ready for the taking.

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Amen.

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And that's why, I mean, be consistent in everything you're doing.

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So take about 15 minutes today and identify whether your audience consists of problem solvers, storytellers, or maybe both.

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You may have both of them involved in your audience.

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Okay, Write down one way you can address their specific needs in your messaging this week or if you're, if you're listening to this later in a week, the beginning of next week.

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All right, but you need to be able to start to do this.

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Matter of fact, let me go ahead and stop.

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Sure.

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I want to look you in the eyes here.

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Praise the Lord.

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Amen.

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So next time we're going to cover three steps to validate your ideas.

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Amen.

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You will not want to miss this one.

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Amen.

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So just, just drop down below in the show notes if you're watching the video or, or send me an email.

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Praise God.

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You know, share your ideas, your strategies in the comments so others can learn from your experiences.

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Praise God.

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Go on over and check out our newsletter as well.

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Oh that.

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That link will be in the show notes below as well.

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I outline all sorts of things I like discussing on more information and freebies as well.

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Praise God.

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Hallelujah.

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Till next time.

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This is Pastor Bob reminding you to be blessed in all that you do.