Pastor Bob Thibodeau: 00:00:47

Hello, everyone, everywhere.

Pastor Bob Thibodeau: 00:00:48

Pastor Bob Thibodeau here.

Pastor Bob Thibodeau: 00:00:49

Welcome to the Faith Based Business podcast for today.

Pastor Bob Thibodeau: 00:00:52

We're so blessed you're joining us.

Pastor Bob Thibodeau: 00:00:54

You know, all week we've been talking about using storytelling.

Pastor Bob Thibodeau: 00:00:58

Actually the past two weeks using storytelling in your business or ministry.

Pastor Bob Thibodeau: 00:01:03

And this week we've been focusing on the science behind the storytelling.

Pastor Bob Thibodeau: 00:01:06

And that's what we'll continue to do in today's session.

Pastor Bob Thibodeau: 00:01:09

Amen.

Pastor Bob Thibodeau: 00:01:10

And you know, today I want to talk about creating a signature story that defines your mission.

Pastor Bob Thibodeau: 00:01:18

Amen.

Pastor Bob Thibodeau: 00:01:19

Your signature story is the cornerstone of your brand or ministry.

Pastor Bob Thibodeau: 00:01:25

It's the one thing that everybody should remember is your signature story long after the presentation is over.

Pastor Bob Thibodeau: 00:01:34

If your brand is, let's just say, climate change, whether you're for it or against it, right now, it doesn't matter.

Pastor Bob Thibodeau: 00:01:40

Okay.

Pastor Bob Thibodeau: 00:01:41

I'm just using that as an example.

Pastor Bob Thibodeau: 00:01:43

But if that is what you are all about, but you give a presentation on the 13 steps to winning at Domino's two weeks from now, what will your audience remember about you or about the points that you're making?

Pastor Bob Thibodeau: 00:02:02

Nothing.

Pastor Bob Thibodeau: 00:02:03

They won't remember a word about it.

Pastor Bob Thibodeau: 00:02:05

Other than that, you talk for more than an hour about dominoes or something.

Pastor Bob Thibodeau: 00:02:09

Right.

Pastor Bob Thibodeau: 00:02:10

But if you came in and gave a mesmerizing presentation to climate change, again, right now, it doesn't matter where you're out on the issue.

Pastor Bob Thibodeau: 00:02:19

I'm not talking about that.

Pastor Bob Thibodeau: 00:02:20

It's just an example.

Pastor Bob Thibodeau: 00:02:22

But the audience will remember it.

Pastor Bob Thibodeau: 00:02:24

If you were for it or against it, they're going to remember that however you presented your case, they will remember whatever.

Pastor Bob Thibodeau: 00:02:33

Whatever it was you said.

Pastor Bob Thibodeau: 00:02:34

Okay.

Pastor Bob Thibodeau: 00:02:35

Because it begins with a very clear message.

Pastor Bob Thibodeau: 00:02:38

Your signature story is the cornerstone of your brand or ministry.

Pastor Bob Thibodeau: 00:02:43

It encapsulates who you are and what you stand for.

Pastor Bob Thibodeau: 00:02:48

Amen.

Pastor Bob Thibodeau: 00:02:48

And a strong opening will hook your audience, while a memorable closing will move them to action.

Pastor Bob Thibodeau: 00:02:57

But without the action, you're just a storyteller.

Pastor Bob Thibodeau: 00:03:02

Amen.

Pastor Bob Thibodeau: 00:03:03

By aligning your story with your audience's values, you will help to ensure that it resonates deeply and that your story will be remembered.

Pastor Bob Thibodeau: 00:03:14

You should go into some detail.

Pastor Bob Thibodeau: 00:03:15

Not too long.

Pastor Bob Thibodeau: 00:03:16

Okay.

Pastor Bob Thibodeau: 00:03:17

Two or three minutes.

Pastor Bob Thibodeau: 00:03:19

Showcasing the pivotal experiences that shaped your journey and your mission along the way.

Pastor Bob Thibodeau: 00:03:24

Highlighting transformational moments that define your journey by aligning your story with your audience's values.

Pastor Bob Thibodeau: 00:03:34

When you do this, it ensures your story will be remembered.

Pastor Bob Thibodeau: 00:03:39

That it resonates is memorable.

Pastor Bob Thibodeau: 00:03:42

For example, if I was to be speaking at a climate change summit, probably never happened.

Pastor Bob Thibodeau: 00:03:48

But if I was and I was presenting facts that proved climate change was false, I'd run the risk of being kicked out of the auditorium, wouldn't I?

Pastor Bob Thibodeau: 00:03:58

Amen.

Pastor Bob Thibodeau: 00:03:59

And the opposite was true.

Pastor Bob Thibodeau: 00:04:00

It would be true if I was presenting climate change information to an anti climate change rally.

Pastor Bob Thibodeau: 00:04:07

Amen.

Pastor Bob Thibodeau: 00:04:08

So don't, don't look at me in that tone of voice.

Pastor Bob Thibodeau: 00:04:12

Don't shut me down when I'm preaching.

Pastor Bob Thibodeau: 00:04:13

Good.

Pastor Bob Thibodeau: 00:04:14

Praise God.

Pastor Bob Thibodeau: 00:04:14

You know what I'm talking about.

Pastor Bob Thibodeau: 00:04:16

You need to align your story with the audience you're in front of.

Pastor Bob Thibodeau: 00:04:20

That's the whole point I'm trying to make.

Pastor Bob Thibodeau: 00:04:22

Amen.

Pastor Bob Thibodeau: 00:04:23

Align your story with your presentation for your audience's values that they hold dear.

Pastor Bob Thibodeau: 00:04:29

Amen.

Pastor Bob Thibodeau: 00:04:30

Over time, your signature story can evolve.

Pastor Bob Thibodeau: 00:04:34

It'll often reflect personal and organizational growth while remaining true to your core mission.

Pastor Bob Thibodeau: 00:04:42

Crafting this story establishes that lasting connection.

Pastor Bob Thibodeau: 00:04:46

It empowers you to inspire and guide others effectively updating and refining your story to reflect your personal growth and your organization's growth.

Pastor Bob Thibodeau: 00:04:59

It is always welcomed and appreciated.

Pastor Bob Thibodeau: 00:05:02

It also adds that element of credibility to your presentation.

Pastor Bob Thibodeau: 00:05:07

You know, this week we studied the science behind storytelling.

Pastor Bob Thibodeau: 00:05:10

I pray you got a lot out of this very important topic this week.

Pastor Bob Thibodeau: 00:05:14

Now, if you'd like to learn more, I got good news for you.

Pastor Bob Thibodeau: 00:05:17

I'm going to be going into detail on all of this in a very special training.

Pastor Bob Thibodeau: 00:05:21

Right now I'm conducting a live in depth story training on Storytelling on November 26th at 12 noon Eastern Time.

Pastor Bob Thibodeau: 00:05:31

In fact, you can register for it now if you're watching this presentation via recording or perhaps after this date, you can still watch the entire training at a link that'll be made available for all those who register for the training.

Pastor Bob Thibodeau: 00:05:44

So you can still click the link to watch the replay video.

Pastor Bob Thibodeau: 00:05:47

Okay, I'll have it edited and up there and available for you.

Pastor Bob Thibodeau: 00:05:50

But all you have to do right now to attend live is go to faithcasteracademy.com faithful storytelling.

Pastor Bob Thibodeau: 00:05:58

You know that's where the link will be after the videos played as well.

Pastor Bob Thibodeau: 00:06:02

So you can register for it to watch after it's again faith or faithcasteracademy.com forward/faithful storytelling.

Pastor Bob Thibodeau: 00:06:14

And if you can attend live, everyone who registered to be sent the replay, it'll also be available under that link.

Pastor Bob Thibodeau: 00:06:20

There is a $27 fee for the live training.

Pastor Bob Thibodeau: 00:06:23

Amen.

Pastor Bob Thibodeau: 00:06:24

But for this small amount, it's well worth that small investment.

Pastor Bob Thibodeau: 00:06:28

Just go to faithcaster academy.com faithful storytelling.

Pastor Bob Thibodeau: 00:06:33

And that's all the time we have for today.

Pastor Bob Thibodeau: 00:06:34

Praise the Lord.

Pastor Bob Thibodeau: 00:06:35

It's been a good week.

Pastor Bob Thibodeau: 00:06:36

I hope you got a lot out of this on storytelling.

Pastor Bob Thibodeau: 00:06:39

And we'll see you again next time.

Pastor Bob Thibodeau: 00:06:40

Till then, this pastor, by reminding you to be blessed at all that you do.