Mastering the Art of Storytelling pt 1

Pastor Bob Thibodeau: 00:00:47

Hello, everyone, everywhere.

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Pastor Bob Thibodeau here.

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Welcome to the faith Based Business podcast.

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Today we're so blessed you're joining us.

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This week we're going to start a new series and I want to look at a lost art form of sorts, especially when it comes to faith based businesses and even for some ministries out there.

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Amen.

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And that's understanding the power of purposeful storytelling and all that we do.

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Okay.

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Because everything and everyone has a story behind it, whether you recognize it or not.

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It's 100 true matter.

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Let me go ahead and share the screen here and we'll jump over here and get started in today's study.

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Amen.

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Put that right down here.

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I'll put it over on this side so I can look at you.

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Amen.

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Now, I mean, you can.

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You can turn a leaking hot water heater into a story.

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I mean, it's so easy to.

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You can turn a flopped email campaign into a story that will generate interest because it's a story that will benefit those who hear it.

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If you got a leaky hot water heater, you want to hear about how to get it fixed, Right?

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If you're in marketing business or you're.

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You're trying to grow your online presence and someone has an email campaign that flopped and they're telling you why it flopped, you want to hear it.

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So this allows you to create a connection with people that would be impossible without telling a story.

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To do that, okay.

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But you can't just take the stage or start your talk or email for that matter.

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Right?

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With just anything.

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Okay.

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It must relate to what you're doing, what you are offering.

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It must have a benefit behind it.

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A benefit for your listener or whoever you're sharing a story with.

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Not your benefit, your listener's benefit.

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Amen.

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And to do that, you need to have a complete understanding of your core message going in.

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So every story you tell needs to have a foundation, a purpose that gives the story meaning.

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Start by asking yourself what truth or lesson it is you want to communicate.

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Maybe it's the strength of that comes through your faith.

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Okay.

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Or the resilience found in times of hardship.

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By defining this message as you go in, you're not only giving your story direction, but you're also making sure that your audience will walk away with a powerful takeaway that sticks with them long after they've heard it.

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Long after you've left them and gone off stage, long after they've clicked off the webinar, that story will still stick with them.

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Faith.

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Faith based stories, folks.

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Have an incredible impact when they're firmly anchored in a spiritual truth.

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If you're telling a business story or trying to make a point about your product or service, you still need to keep your story's core aligned with your faith.

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Don't shy away from this.

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And don't be shy about your faith either.

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I mean, whether it's about God's love, you know, forgiveness, guidance, ensure that every single message you share flows from your faith.

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This grounding will give your story depth.

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It'll give it authenticity and the ability to connect with those who are seeking the spiritual insight into what's going on in their life.

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And biblical stories have lasted thousands of years.

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Amen.

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Simply because they communicate powerful truths through simple, relatable narratives.

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And when.

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When you're creating your story, take inspiration from scripture.

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Just as the story of David and Goliath conveys, you know, courage and.

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And, you know, adv.

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Conquering adversity, consider what timeless message you could embed in your own story that shares those same examp will recognize.

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And they will respond to stories that feel universal and timeless in their processes.

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A powerful story will often reflect a theme, I guess you could call it, that everyone can relate to, like overcoming fear or finding peace.

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And when you identify a universal truth in your story, you're not only reaching your audience intellectually, but you're touching them on a deep, personal level.

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And when you can connect that emotion to the service or product that you're offering, they will feel connected to the story because they recognize part of their own journey is in the story as well.

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This is the emotional connection that you often lack.

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If you just discuss the products, benefits and services, etc.

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Storytelling will lift you above the fray and set you apart from all the other coaches out there.

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Amen.

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And you need to understand that you.

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You need to keep your story focused.

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It's so easy to stray off into the weeds with details that might distract from your main point.

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A consistent message is what will give your story power.

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Every single detail should support the main point of your presentation.

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By keeping your story focused, you'll make sure your message is strong, clear, easy for your audience to grasp.

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Again, this is what will make your presentation more memorable and will provide that emotional connection with your intended audience, which will often end up resulting in increased results, whether it's sales or outreach or whatever.

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Amen.

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How do we craft our stories to connect on that deeper level?

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Well, that's what we're going to start to get into next time.

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Amen.

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If you'd like more information on learning how to start a podcast to get your message out there or on becoming better at interviews to help grow your foundation, grow your audience.

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Check out faithcasteracademy.com and take a look around at all we have to offer Amen for members.

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All the training that we put out there is absolutely included in the package.

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There's no extra charge for it.

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Members also get to attend our live trainings, which I got another one coming up here in a couple weeks.

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We're going to start promoting that in the next day or so and members automatically get invited to it.

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They don't have to pay the separate fee for those attending Amen.

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So check out faithcasteracademy.com for more information.

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Till next time, this is Pastor Bob reminding you to be blessed in all that you do.

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All I gotta do now is figure out how to turn this thing off.

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Amen.

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Hate it when I can't find buttons.

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Bye.