How to Create an Effective Ask Page for Your Business

Pastor Robert Thibodeau: 00:00:02

Hello, everyone, everywhere.

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Pastor Robert Thibodeau here.

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Welcome to the Faith Based Business podcast for today.

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We're so blessed you're joining us.

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Now, this week, we're looking at helping you to do real market research for your idea, whether it's a book, a business ministry, whatever.

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Okay, matter of fact, let me go ahead and share the screen.

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We'll get started now.

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It you need to get actual facts.

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However, everything is at that you're looking at.

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I mean, especially before you start pouring money into this effort.

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Amen.

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Can I get an amen on that?

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Praise God.

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Amen.

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A very simple way to get started is by offering the public something of value for their response to your request for information.

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All right?

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That means you'll have to create some kind of cheat sheet.

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Now, this training is not about giveaways and cheat sheets and all that, so I won't go in any deeper than that.

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I mean, you probably already know what that is anyway, or you wouldn't even be here to begin with.

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Amen.

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But it could be a checklist.

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You know, something they can take, something they can put to work by following your cheat sheet, and then they'll have what they're looking for.

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It provides them something of value is what I'm telling you.

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Make sure your cheat sheet, your checklist, whatever it is, is providing the value you say it does.

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Just don't promise them the world and give them a book that they gotta read.

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Make sure that whatever it is you're providing gives them quick victories.

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It has to be easy, simple, and quick all at the same time.

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All right, now next, you're gonna have to run what we call an ask page.

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And by the way, I have to give credit for credits due on this.

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My good friend Sean M.

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Taught me this, and I think he invented the concept anyway.

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He does it so well, praise God.

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Anyway, at the top of the page, what you want to do, either offer a cheat sheet or you offer to solve some somebody's problem for them.

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And you just do it for free.

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You're not charging them a nickel for it.

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Okay, do it for free.

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Now, don't misunderstand what I just said.

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You will solve their problem for them for free.

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It's simple, right?

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Or you give them a cheat sheet.

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And if they follow the cheat sheet, you know, when I send out the one for creating a podcast, if they follow it in order step by step, from step one to the bottom, by the time they hit the bottom, they have their own podcast up running listed on itunes and have subscribers coming in.

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Okay.

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So you give, can't create it all form in one sitting.

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Give them the checklist, let them go through it.

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But you have to be able to deliver on the promise if they go all the way through it.

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Now what you're going to do on that page, you're going to ask them on this ask page, you're going to ask them for their name and email address so you can put them on your email list so you can communicate with them a few times, back and forth.

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That's what it's all about.

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And then you're going to ask them.

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Once they've done that, the very next thing is you're going to ask them three questions.

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Sean Mize has a training on this, on asking these three questions.

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It is really excellent.

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I know a few other marketers, they have the trainings on this as well.

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Okay.

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Anyway, I'm going to give you kind of a condensed, boiled down version of these three questions.

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You'll ask these three questions on your ask page.

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One question one is what is your single biggest challenge in whatever your topic is?

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So you're looking for people that you're, that you're wanting to find out what, what the unmet need is and whatever it is they're trying to do.

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Okay, it could be in a dog training ditch.

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You're going to run an ass page and say this is download this.

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And folks, how can I say this?

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Lord, it isn't about giving you the highest level, highest quality copyrighty copywriting skills right now.

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Okay?

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I'm not doing that.

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This is conceptual here.

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Okay?

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Download your free cheat sheet or how can you potty train your dog in three days?

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I mean to download it, click the link, fill out the form below.

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Right?

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That's all you want to do.

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This is the problem, this is how you solve it.

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Give me your email name, click the link below and immediately they receive the cheat sheet.

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Okay.

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Then you have a form that ties to your autoresponder, whatever one you're using.

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Okay.

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The form will have all the information need, name, email and of course the field with the questions.

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Question what's your biggest single biggest challenge and potty training your dog.

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Right?

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How is, how difficult has it been to find an answer to the problem?

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Should be your next question.

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This is important.

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Yeah, you need to know this.

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You need to find out how serious they are to finding an answer.

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You tell you know how important is it that you, you sold this problem?

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Well, not very important at all.

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Well, they're not a high value prospect at this point.

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Now you still want them on your email list, but, you know, they're.

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They're not a serious buyer at this point in time.

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Let's put it like that.

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They subconsciously have to admit that there is a serious problem that they want to solve.

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Amen.

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So what would it mean for you if you could solve this problem?

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And that's it.

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That's the end of the form.

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Don't make it more complicated.

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Don't make it 10 questions or anything else.

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Just ask three questions.

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If they answer them, they get your cheat sheet, period.

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And what's gonna happen is this.

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You run this traffic, you know, from AdWords, Facebook ads, you know, whatever the case may be, you may get 500 people click on it, 150 of them fill out this form.

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Now you've added 150 people to your email list that have some interest in your training.

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In this example, how to potty train their dog, okay?

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Now you now have 150 people that are going to tell you what their biggest problem is.

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You'll probably find that ninety or a hundred of them have a very similar problem in some form or fashion.

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About 50 of them have another version of a problem, and the rest of them have, you know, scattered problems here and there.

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That's okay.

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So what you do.

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All right, what this is, I'm not going to go into detail on it.

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I almost, I almost went down a rabbit trail.

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Brother Bob's known for going down rabbit trails.

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I'm going to try to stay focused here.

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What this is telling you is there is a huge unmet need in that marketplace.

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A hundred out of 150 people have this problem.

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So now you can start building your products, your trainings, based on those 100 people who have the same sort of problem.

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Amen.

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Next time we're going to go a little bit deeper on this because you can still create training products for the other 50.

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You may already have a training product that will help the other 50, but you're looking for the high value targets, the 100 to create your new product with.

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What you can do is reach out to the 50 and say, Hey, I also have this that can help you.

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You know, this checklist here.

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Maybe it's a how to potty train your dog to not go on the sidewalk or something like that.

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Okay?

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A very specific type of training.

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You've already got a cheat sheet on that.

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Send them the cheat sheet.

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Build that value right off the bat.

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Hey, this is what you know.

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I know you weren't interested in this other one.

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This, the training.

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I'm going to be doing next Wednesday at 2:00 or whatever the case may be.

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But I have this PDF that tells you how to take care of your problem and you send that to them for free.

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Or maybe when you're having people sign up for the training, you make that as a free gift, as a bonus for signing up.

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That way the 100, the 50 people out of the 150 feel, wow, this guy knows me, right?

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I'm gonna see what this other training's about.

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But either way, you're building value.

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And that's the whole point.

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The ask page is simply so you.

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Matter of fact, let me stop the shares.

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I can look at you.

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The ask page is simply for you to establish credibility with your audience, with your target market, find out what the biggest need is in that niche and then address it.

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In exchange for them giving you your name, their name and email address, you're going to give them something of value that helps them immediately.

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By doing that, you can't help but build your email list.

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You can't help but build the value that you're looking to do.

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And you can't help but grow your business income because you're winning people's hearts and minds because you are addressing their needs.

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Amen.

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Praise God.

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Don't shut me down when I'm preaching.

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Good.

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Hallelujah.

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That's enough for today.

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We're going to continue this a little deeper on this topic next time.

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All right, Till then, as Pastor Bob remind you, be blessed in all that you do.